PROJECT DETAILS
Onken were facing stiff competition in the yogurt category from private label products. As such, they wanted a standout, through the line campaign driving brand awareness, equity and love to differentiate their product from their rivals.
CLIENT
Onken
ROLE
ROLE
Lead creative, art direction, design
The challenge
Onken wanted to become THE natural product for anything cooking, baking, or making related. They wanted to increase the association between people thinking that they need yogurt for a recipe and immediately adding Onken Natural Set to the shopping list.
The Solution
A fun and vibrant pack takeover that encouraged shoppers to buy a pack for the chance to win a trip to their favourite foodie destination.
PEEL TO REVEAL
The pack featured a bespoke peel to reveal sleeve that provided the shopper with a unique code for entry online.
WORLD STREET FOOD
The Onken-mobile helped promote the activation, serving delicious street food from around the world, all containing Natural Set as a key recipe ingredient.
