PROJECT DETAILS
Inmarsat commissioned the largest ever global survey on public perceptions of space and space industries. A project spanning 11 countries and over 20,000 respondents. What did they discover? The simple answer: people don’t understand what we do in space, why it creates value or how it affects their everyday lives.
CLIENT
Inmarsat
ROLE
ROLE
Lead creative, art direction
The challenge
Very quickly, Inmarsat were being perceived as ‘Old Space’ in the new space race. Inmarsat needed to re-establish its influence by tackling topics of real significance. And at the same time, remind businesses why they are the right choice.
The Solution
To make the necessary impact, we had to go beyond the usual audiences. Raise issues of real significance. Encourage more people to care. Create a conversation everyone could engage with: that space should be a place for everyone.
SPACE INFLUENCER TEASER POSTS
RESULTS
Despite the complex nature of the subject, we managed to put space into the public consciousness, positioning Inmarsat as a space sector leader and creating newfound commercial interest in its services.
