PROJECT DETAILS
Ivy Farm are set to lead the UK’s cultivated meat revolution, growing real mince meat that’s free from slaughter, free from GMO and free from antibiotics. Our task was to develop a name, brand identity, tone-of-voice and point-of-view on the world, that would launch Ivy Farm's revolutionary product to the masses.
CLIENT
Ivy Farm Technologies
ROLE
ROLE
Creative, art direction, design, illustration and motion
THE CHALLENGE
To develop a brand that is positioned as the irresistible choice for cultivated minced meat, with a powerfully simple, distinctive visual identity.
VISUAL EXPLORATION:
The Solution
Everyone is being told to eat less meat, yet we've found a way to enjoy more.
Introducing: Carnimore. With less saturated fat, no antibiotics and leaner cuts, this is real tasty, real British meat you can feel really good about eating.
The CARNI-CONSCIOUS
Carnimore's target audience are the ‘Carni-Conscious’: those who truly love meat, but are considerate about their consumption. We wanted to help them find more 'mmmm' and less 'hmmm' when introducing them to cultured meat.
That's where the Carni-conscious come in; a team of meat-loving, somewhat conflicted carnivores, that represent the considerate meat eaters among us, who are on the hunt for tasty, healthy meat that's good for both us and the planet.
