PROJECT DETAILS
When you open up the new Samsung Z Flip5 or Z Fold5, you don’t just unfold Samsung's most effective productivity tool yet. You unfold the wonder...
CLIENT
Samsung
ROLE
ROLE
Lead creative, art direction
The challenge
To develop a 360 degree B2B marketing campaign supporting the launch of the new Samsung Z Flip5 and Z Fold5 devices, highlighting their unique foldable design and ability to enable seamless multi-tasking to UK business audiences.
The Solution
A hero film that follows Freya, our protagonist, as she goes about her business; blissfully unaware of the effect her new Samsung Z Fold5 is having on those around her.
Spotify audio ads
RESULTS
The campaign created 25.9 million impressions and a 14-point uplift in purchase consideration, helping establish Samsung as the leaders in the foldable category for SMEs.
