PROJECT DETAILS
Satellite IoT is a huge growth market. To meet the demand, lots of companies are planning to design, launch and maintain their own constellations of small satellites. But they don’t fully appreciate the complexities or the huge financial implications.
CLIENT
Inmarsat
ROLE
ROLE
Lead creative, art direction
The challenge
How do you persuade Internet of Things (IoT) companies and investors to abandon plans to launch their own satellite constellations – and plug into Inmarsat’s existing one instead?
The Solution
We sent ‘Build Your Own Satellite Constellation’ Direct Mail kits to a highly targeted, highly specialised audience of IoT businesses and investors.
Issue 1 of: ‘Build Your Own Satellite Constellation’ may seem cool at first. But when you take a closer look, you quickly realise every part of the design and copy illustrates a huge set of compelling flaws. The solitary nut and bolt, the exorbitant cost, the 42,000 instalments, the high risk of failure, the lack of guarantees...
The recipient need just turn it over, to find a simpler, cost-effective alternative from Inmarsat on the reverse.
Issue 1 of: ‘Build Your Own Satellite Constellation’ may seem cool at first. But when you take a closer look, you quickly realise every part of the design and copy illustrates a huge set of compelling flaws. The solitary nut and bolt, the exorbitant cost, the 42,000 instalments, the high risk of failure, the lack of guarantees...
The recipient need just turn it over, to find a simpler, cost-effective alternative from Inmarsat on the reverse.
RESULTS
The campaign generated 19 positive sales leads with £34.8M possible revenue, and a potential ROI of 40,230%.
