PROJECT DETAILS
Peroni launched their Gluten Free and alcohol-free variants alongside their brand refresh and wanted to create inspirational, lifestyle imagery to re-introduce the brand to consumers.
CLIENT
Peroni Nastro Azzurro
ROLE
ROLE
Art direction, design
LIFESTYLE PHOTOGRAPHY
The art direction of the photography brought “dining in Italian style” to life, pairing the beer with a range of Italian aperitivo foods, presented as a shared consumption moment.
The clean aesthetic of the materials chosen for the setting reinforced the brands 'super premium' position in the market and the modular shots were used for on-trade sales materials, off-trade POS and ecommerce.
PERONI BRAND BOOK
To mark the re-brand of Peroni Nastro Azzurro, we were also tasked with creating a premium, coffee table brand book that showcased their new identity, taking the reader on a journey through their iconic evolution. Close up shots of the bottle and glassware paired with beautiful landscapes of Italy were used to bring the brand identity to life.
