PROJECT DETAILS
A three-day out of home campaign taking place in London's busiest station, to mark the launch of Gü Puds' limited edition, Valentine’s Day packaging. The objective being to position the brand as the best dessert choice for the ‘at home’ Valentine’s Day meal occasion.
CLIENT
Gü Puds
ROLE
ROLE
Lead creative, art direction, motion
The challenge
Fame – bring Gü to the front of consumers mind and gain press attention through the pack design change.
Feeling – re-connect consumers with the brand through a compelling campaign that reminds consumers of just how good the Gü product is.
The Solution
The creative highlighted the limited-edition packs by shooting them within authentic, Valentine’s Day occasions that were immediately relatable to commuters.
VISUAL EXPLORATION
LIFESTYLE PHOTOGRAPHY
INTERACTIVE DISPLAY AT WATERLOO
The Waterloo screen encouraged dessert lovers to submit romantic tweets inspired by the lyrics of iconic love songs, all with a delicious Gü twist. The three-day special saw the best tweets published on the UK’s largest indoor screen situated at London’s busiest rail station.
In the run-up to Valentine's Day, the screen displayed the animated on-pack lyrics as a call to action for commuters to get involved.
