PROJECT DETAILS
Nytol is the UK’s No.1 sleep aid brand, helping the UK get a better night’s sleep for over 20 years through its comprehensive range of sleep aids.
CLIENT
Nytol
ROLE
ROLE
Lead creative, art direction, motion
The challenge
Drive consideration for Nytol’s product range across different target audiences: business people, students and families, at different times of day.
The Solution
A series of 6 second dynamic, pre-roll YouTube ads targeting three distinct audiences at three separate times of day. The ads will establish Nytol as the ‘Nation’s favourite’ by tapping into shared moments the whole nation can identify with, where getting a good night’s sleep proves most difficult.
6 SECOND BUMPER ADS
