PROJECT DETAILS
A global marketing campaign for EY: ‘Transformations’, which includes TV, digital out of home and social ads, forms the next phase of the organisation’s newly launched Shape the Future with Confidence positioning.
CLIENT
EY
ROLE
ROLE
Lead creative, art direction
The challenge
Business leaders are facing a multitude of challenges - from geopolitics, technological advancements, and environmental concerns, to internal issues like capital scarcity and talent shortages. EY wanted to give businesses the confidence to not only adapt to a rapidly changing world, but create it.
The Solution
A film that poses the question: ‘Will your business shape the future or be shaped by it?’, in which a murmuration of shapes, representing EY's diverse spectrum of services, reshapes the world in its path.
Campaign Reach
The campaign's 60 and 30-second spots aired on leading business networks (Bloomberg, Euronews, CNBC and CNN) and extended to digital out of home placements in major international airports worldwide.
BEHIND THE SCENES
Transformations was directed by Rogier Schalken and produced by award winning production company Not To Scale with VFX by Sehsucht. Together, they transformed Warsaw into a vision of the future, with drone shots capturing the flight path of the entity across the city's scenic skyline.
